Define
Clarify the business, audience and positioning.
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Identity & brand systems · by Karaz Studio
An identity with something to say.
Identity systems designed for consistent, practical use across the business.
01 / The approach
Built around the job. Designed with intent.
We start with what this needs to achieve, then shape the scope, creative direction and delivery around it. You get a clear brief and an agreed route to completion.
02 / Relevant work & experience
Thinking, made visible.
Matter Outlet Mall Experience Wall
A spatial brand concept built around solid, liquid and gas.
Karaz Studio project.
Bluepeak States Brand Identity
A polished identity direction for a luxury real-estate business.
Karaz Studio project.
Sahara Events Brand World
A premium visual language developed for a live entertainment brand.
Karaz Studio project.The process
From first conversation
to the finished thing.
Create
Develop the identity and its visual language.
Deliver
Build practical applications and hand over the brand system.
Planning guide: 3–8 weeks. Final timing follows scope, content readiness and feedback, and is agreed before work starts.
Choose your starting point
Clear scope.
Room for ambition.
Brand Starter
From AED 4,500
- Logo creation or refinement
- Colour system
- Typography
- Basic visual language
- Social profile assets
- Mini brand guide
Brand Launch
From AED 8,500
- Full identity direction
- Logo system
- Typography and colours
- Graphic language
- Social templates
- Practical guidelines
- Selected launch assets
Brand Transformation
From AED 15,000
- Brand strategy
- Positioning
- Naming support if required
- Full identity system
- Guidelines
- Launch direction
- Digital application
Starting prices are confirmed against the brief. Additional scope and specialist costs are agreed before proceeding.
A few useful answers
Before we begin.
Do you only design logos?+
No. A logo can be part of the work, but the goal is a usable visual system with clear rules and practical applications.
Can you refresh an existing brand?+
Yes. If the recognition is worth keeping, Karaz can improve the system without replacing everything.
What happens before design?+
Karaz aligns on the business, audience, positioning and practical needs first. The visual direction follows a reason.
Are brand guidelines included?+
Every package includes an appropriate level of guidance. Larger systems include more detailed rules and applications.
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